Image, video and design generation with a genuinely usable free daily allowance.
- Starting price
- $12/month (Essential)
- Pricing model
- Freemium
- User rating
- 4.5 / 5
- Best for
- Image generation with presets and fine control
Leonardo AI is an image generation platform aimed at production work rather than experimentation. It offers fine-tuned models, presets and editing tools in one interface, and unlike Midjourney it has a real free tier.
Who Leonardo AI is for
Game art, product imagery, marketing assets and anyone who needs repeatable output rather than one striking picture. The preset models make consistency easier than free-form prompting.
The free plan gives 150 fast tokens a day, which is enough to evaluate it properly before paying.
Which Leonardo plan should you pick?
Everything runs on tokens. Essential at $12 a month gives 8,500 fast tokens plus a 25,500 token bank, which suits steady individual use.
Premium at $30 a month gives 25,000 monthly tokens, and Ultimate at $60 gives 60,000. Annual billing takes up to 20% off.
Teams are priced per seat, from roughly $24 to $48, and API access is quoted separately.
Leonardo AI pricing and plans
Free
$0
per month
150 fast tokens a day.
- 150 token bank
- Access to core models
- Community gallery
- Non-commercial use
Essential
$12
per month
Up to 20% off on annual billing.
- 8,500 fast tokens a month
- 25,500 token bank
- Commercial use
- Private generations
Premium
$30
per month
The mainstream tier.
- 25,000 fast tokens a month
- 75,000 token bank
- Higher concurrency
- Priority queue
Ultimate
$60
per month
For heavy production work.
- 60,000 fast tokens a month
- 180,000 token bank
- Highest concurrency
- Everything in Premium
Teams
From $24
per seat, per month
Up to about $48 per seat depending on tier.
- Shared workspace
- Central billing
- Per-seat token pools
- Admin controls
Pricing checked against the official Leonardo AI pricing page on 5 September 2026. Vendors change plans often, so confirm before you buy.
What Leonardo AI actually does
- Text-to-image with dozens of fine-tuned models
- Model presets for consistent style
- In-canvas editing and inpainting
- Image-to-image and control tools
- Real-time canvas for fast iteration
- Video generation
- Model training on your own images
- API access on request
Pros and cons
What works well
- Genuine free tier with 150 tokens a day
- Custom model training for consistent output
- Strong in-canvas editing tools
- Cheaper entry point than Midjourney
- Clear token allowances on every tier
What to watch out for
- Token maths is fiddly to predict
- Free tier has no commercial rights
- Default output needs more prompt work than Midjourney
- Small third-party review sample
Leonardo AI FAQs
Is Leonardo AI free?
Yes. The free plan gives 150 fast tokens a day, enough to test the platform properly, but it does not include commercial rights.
How much does Leonardo cost?
Essential $12, Premium $30 and Ultimate $60 a month, with up to 20% off on annual billing.
What are fast tokens?
The credit system. Every generation costs tokens depending on model, resolution and settings, and each paid plan includes a monthly allowance plus a larger token bank.
Can I use the images commercially?
Paid plans include commercial rights. The free tier does not, so anything you plan to sell or publish needs at least Essential.
How does it compare with Midjourney?
Leonardo gives more control and a real free tier. Midjourney generally produces a stronger default aesthetic with less work.
Can I train a model on my own images?
Yes. Custom model training is available on paid plans, which is the main reason studios pick it for consistent character or product output.
Is there a team plan?
Yes, priced per seat from around $24 to $48 a month depending on the tier, with shared workspaces and central billing.
Where does the 4.5 rating come from?
It is the aggregate score from 34 reviewers on G2, checked 12 August 2026. The sample is small, so treat it as a weak signal.
Weighing up other options? Read the 10 best Midjourney alternatives.
Ready to try Leonardo AI?
Go to Leonardo AI