Drag-and-drop website builder with AI site creation and a free starter plan.
- Starting price
- $17.77/month (Light, billed yearly)
- Pricing model
- Freemium
- User rating
- 4.2 / 5
- Best for
- Building a site without touching code
Wix is a drag-and-drop website builder. You place elements anywhere on a canvas, which makes it the most forgiving builder for people with no design or development background.
Who Wix is for
Small businesses, portfolios and service sites that need to be live this week. The template library is large, the editor is genuinely visual, and hosting, domain and SSL are bundled.
The trade-off is lock-in. You cannot export a Wix site, and changing template after publishing means rebuilding.
Which Wix plan should you pick?
Wix displays prices as yearly subscriptions paid in full, so the monthly figures below assume annual billing. Paying month to month costs noticeably more.
Light at $17.77 a month gives 2GB of storage and two collaborators. It suits a brochure site with a few pages.
Core at $29.77 a month adds 50GB and standard ecommerce, which is the realistic entry point for selling anything.
Business at $39.77 gives 100GB and advanced ecommerce. Business Elite at $159.77 removes storage limits and allows up to 100 collaborators.
Wix pricing and plans
Light
$17.77
per month, billed yearly
For brochure and portfolio sites.
- 2 GB storage
- 2 site collaborators
- Custom domain
- Accept payments
- Multi-cloud hosting
Core
$29.77
per month, billed yearly
The entry point for selling online.
- 50 GB storage
- Standard ecommerce
- Scheduling and services
- More collaborators
Business
$39.77
per month, billed yearly
Wix’s recommended tier.
- 100 GB storage
- Advanced ecommerce
- Advanced analytics
- Larger collaborator limit
Business Elite
$159.77
per month, billed yearly
For larger stores and teams.
- Unlimited storage
- Up to 100 site collaborators
- Highest ecommerce limits
- Priority support
Pricing checked against the official Wix pricing page on 5 September 2026. Vendors change plans often, so confirm before you buy.
What Wix actually does
- Drag-and-drop editor with free element placement
- Over 900 templates
- Wix ADI for automated site generation
- Built-in hosting, SSL and CDN
- Ecommerce with payments and shipping
- Scheduling and bookings
- App market for added functionality
- Built-in SEO tools and analytics
Pros and cons
What works well
- Most forgiving editor for non-designers
- Hosting, SSL and CDN bundled in
- Large template and app library
- Bookings and scheduling built in
- Free domain for the first year on most annual plans
What to watch out for
- Sites cannot be exported to another host
- Template cannot be changed after publishing
- Prices shown assume a full year paid up front
- Business Elite is expensive at $159.77 a month
- Free tier carries Wix branding
Wix FAQs
Is Wix free?
There is a free tier, but it shows Wix branding and uses a Wix subdomain. A custom domain and a professional appearance require a premium plan.
How much does Wix cost?
Light is $17.77 a month, Core $29.77, Business $39.77 and Business Elite $159.77, all based on yearly subscriptions paid in full.
Are those monthly prices?
They are monthly equivalents of annual billing. Wix states that displayed prices are for yearly subscriptions paid in full at purchase, so month-to-month costs more.
Which plan do I need to sell products?
Core at $29.77 a month is the first tier with standard ecommerce. Business adds advanced ecommerce features on top.
Can I export my Wix site?
No. Wix sites cannot be exported to another host, which is the main argument against it if you expect to migrate later.
Can I change template after publishing?
Not directly. Switching template effectively means rebuilding the site, so choose carefully at the start.
Is Wix good for SEO?
It is capable now. Wix supports custom meta tags, structured data, redirects and sitemaps, though a self-hosted site still offers more control.
Does it include hosting and a domain?
Hosting, SSL and a CDN are included on every premium plan, and most annual plans include a free domain for the first year.
Where does the 4.2 rating come from?
It is the aggregate score from 1,889 reviewers on G2, checked 12 August 2026. It is not our own hands-on test score.
Weighing up other options? Read the 9 best Wix alternatives.
Ready to try Wix?
Go to Wix