AI avatar and digital-twin video with localisation into 175+ languages.
- Starting price
- $24/month (Creator, billed annually)
- Pricing model
- Freemium
- User rating
- 4.8 / 5
- Best for
- Avatar videos with voice cloning and translation
HeyGen generates videos with AI avatars and cloned voices. It overlaps heavily with Synthesia but pushes harder on voice cloning, translation and short-form social output.
Who HeyGen is for
Marketers producing volume, and anyone localising existing video. Its translation feature re-voices a clip in another language and matches lip movement, which is the feature most people arrive for.
The free tier allows three one-minute videos a month, enough to see whether the avatars clear your quality bar.
Which HeyGen plan should you pick?
Creator at $29 a month, or $24 billed annually, gives 600 credits, videos up to 30 minutes, voice cloning and 175-plus languages. That covers most individuals.
Pro at $49 a month adds 4K export and 1,000 credits. Business at $149 a month plus $20 per seat adds team features, SSO and five custom avatars.
Note the seat pricing on Business: the headline $149 is for the workspace, not per person.
HeyGen pricing and plans
Free
$0
per month
3 videos a month, up to 1 minute each.
- 500+ stock avatars
- 1 custom avatar
- 1 seat
- Watermarked export
Creator
$29
per month
$24 a month billed annually.
- 600 credits a month
- Videos up to 30 minutes
- Voice cloning
- 175+ languages
- Unlimited photo avatars
Pro
$49
per month
Annual billing available.
- 1,000 credits a month
- 4K export
- Advanced AI models
- Videos up to 30 minutes
Business
$149
per month, plus $20 per seat
The base price covers the workspace.
- 1,500 credits a month
- Videos up to 60 minutes
- 5 custom avatars
- SAML and SSO
- Team collaboration
Enterprise
Custom
contact sales
No maximum video length.
- Flexible credits
- Highest processing priority
- Custom terms
- Dedicated support
Pricing checked against the official HeyGen pricing page on 5 September 2026. Vendors change plans often, so confirm before you buy.
What HeyGen actually does
- 500-plus stock avatars
- Custom avatars from your own footage
- Voice cloning in your own voice
- Video translation with lip sync
- 175-plus languages
- Photo avatars from a single still image
- 4K export on Pro and above
- API access for programmatic generation
Pros and cons
What works well
- Voice cloning included from the $29 tier
- Video translation with lip sync is genuinely strong
- Photo avatars from a single still image
- 4K export from the Pro plan
- Highest G2 score of the avatar video tools
What to watch out for
- Business pricing adds $20 per seat on top of $149
- Free tier limited to three one-minute videos
- Credits and video length are separate limits to track
- Custom avatars capped at five even on Business
HeyGen FAQs
Is HeyGen free?
Yes, with limits. The free plan allows three videos a month of up to one minute each, with a watermark and a single custom avatar.
How much does HeyGen cost?
Creator is $29 a month or $24 billed annually, Pro is $49 and Business is $149 a month plus $20 per seat.
Is the Business price per user?
No. The $149 covers the workspace, and each additional seat costs $20 a month on top.
Can I clone my own voice?
Yes, from the Creator plan upwards. You record a sample and HeyGen generates speech in your voice across supported languages.
How good is the video translation?
It re-voices the clip and adjusts lip movement, so the result reads as natural in most languages. Accuracy drops on technical vocabulary and heavy accents.
How long can videos be?
One minute on Free, up to 30 minutes on Creator and Pro, 60 minutes on Business and no maximum on Enterprise.
How does it compare with Synthesia?
HeyGen is stronger on voice cloning, translation and short-form social. Synthesia is better established for structured corporate training at scale.
Is there an API?
Yes. HeyGen offers programmatic generation, billed separately from the seat subscriptions.
Where does the 4.8 rating come from?
It is the aggregate score from 1,947 reviewers on G2, checked 12 August 2026. It is not our own hands-on test score.
Weighing up other options? Read the 5 best HeyGen alternatives.
Ready to try HeyGen?
Go to HeyGen