Creative agents plus the Ray video models, aimed at teams producing at volume.
- Starting price
- $25/month (Plus, billed yearly)
- Pricing model
- Paid
- Best for
- Text and image to video with generous credit pools
Luma AI makes Dream Machine, a text and image to video generator, alongside 3D capture tools. Its output leans cinematic, and its credit allowances are larger than most rivals at the same price.
Who Luma AI is for
Creators who want volume. The entry plan includes 10,000 credits, which goes considerably further than the equivalent tier elsewhere, so it suits people who iterate heavily.
All individual plans include commercial use and access to both Luma’s own models and selected third-party models.
Which Luma plan should you pick?
Plus at $30 a month, or $25 billed yearly at $300, gives 10,000 credits. That is the sensible starting point.
Pro at $90 a month, or $75 yearly, gives 40,000 credits and four times the usage with Luma Agents.
Ultra at $300 a month, or $250 yearly, gives 150,000 credits and fifteen times the agent usage. Team and enterprise pricing is quoted on request.
Luma AI pricing and plans
Plus
$30
per month
$25 a month billed yearly at $300.
- 10,000 credits
- Luma and third-party models
- Commercial use
- Standard queue
Pro
$90
per month
$75 a month billed yearly at $900.
- 40,000 credits
- 4x usage with Luma Agents
- Commercial use
- Priority queue
Ultra
$300
per month
$250 a month billed yearly at $3,000.
- 150,000 credits
- 15x usage with Luma Agents
- Highest priority
- Commercial use
Team and Enterprise
Custom
contact sales
Shared workspaces and custom terms.
- Central billing
- Shared credit pools
- Custom limits
- Dedicated support
Pricing checked against the official Luma AI pricing page on 5 September 2026. Vendors change plans often, so confirm before you buy.
What Luma AI actually does
- Text to video generation
- Image to video with keyframe control
- Extend and loop existing clips
- Luma Agents for multi-step generation
- Access to selected third-party models
- 3D capture and NeRF tools
- Commercial use on every paid plan
- Web and mobile apps
Pros and cons
What works well
- Large credit allowances relative to price
- Commercial use included on every paid plan
- Access to third-party models alongside its own
- Cinematic default look
- 3D capture tools included
What to watch out for
- No clearly published free tier
- Ultra at $300 a month is very expensive
- Less editing control than Runway
- Credit costs vary a lot by model and length
Luma AI FAQs
How much does Luma AI cost?
Plus is $30 a month, Pro $90 and Ultra $300. Yearly billing brings those to $25, $75 and $250 a month.
Is there a free plan?
Luma has offered limited free generations at various points, but the published plans start at Plus. Check the current site before assuming a free allowance.
How many videos do the credits buy?
It varies by model, length and resolution. The 10,000 credits on Plus go noticeably further than the equivalent tier at most competitors.
Can I use the videos commercially?
Yes. All individual plans include commercial use rights.
What are Luma Agents?
A multi-step generation mode that plans and executes longer sequences. Pro gives 4x the agent usage of Plus and Ultra gives 15x.
Does Luma do 3D as well as video?
Yes. Luma built its reputation on NeRF-based 3D capture before Dream Machine, and those tools are still available.
How does it compare with Runway?
Luma gives more credits for the money and a more cinematic default look. Runway offers finer editing control with motion brush and camera tools.
Is there a team plan?
Yes, quoted on request, with shared credit pools and central billing.
Weighing up other options? Read the 10 best Runway alternatives.
Ready to try Luma AI?
Go to Luma AI